Quantitative and content analysis on a monthly, quarterly, six-monthly and yearly basis. We have an archive accumulated over the last 5 years, comprising of more than 30 topics related to the bank sector, energetics, telecommunications and more.
Media Analysis of a Company
This analysis helps you to keep track of the public image and media coverage of your company. It informs you which are the media sources and journalists publishing relevant content as well as what their tone is. What is more, you can get an evaluation of your competitors, which will allow you to measure where you are compared to them.
Media Analysis of a Topic
This kind of analysis can be applied to any topic in the media. Learn which are the media sources that publish relevant content on the subject, what their stance and arguments are, as well as the sources they quote. The media analysis of a topic and the analysis of a company are usually carried out together.
Media Analysis of a Public Figure
The image of each public figure in the media is of key importance since it has an immediate influence over his or her career, success and overall position in society. This analysis comprises publications representing the public figure both in straight manner and in cases where he/she were mentioned by third parties.
The benchmark analysis is a preferred and effective method of throughout evaluation of the media coverage of at least two public figures, companies, brands and products. Find out if your communication strategy works well for the achievement of your business goals.
Advertising Value Equivalency
This analysis facilitates the evaluation of a published PR content by means of converting it in advertising space or time based on the current tariffs of the media. It can be used for the calculation of your media efficiency or that of your competitors/partners.
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